107. Itchy & Scratchy Land

(originally aired October 2, 1994)
As a kid with Floridian grandparents, I was obsessed with Disney World: the rides, the environment, the weird overall aura of the place. So I would always be thrilled when this episode popped up in syndication, since it does such a phenomenal job recreating and lampooning so many theme park staples, from the namings, abused costume characters, lame gift shop items, even down to small stuff like Disney Dollars. But around all the Disney bashing is a vein of an emotional story, of Marge’s desire to have one family vacation that doesn’t end up a disaster, which oddly enough, concludes on a positive note that both amuses and satisfies. This is one of those episodes that’s filled with so many great individual elements; just saying the title to a fan will make them laugh at the ten things that immediately pop into their heads. It’s an absolute classic.

Not much of a plot here, until the very end, as the Simpsons take a vacation to Itchy & Scratchy Land, the new theme park based on the homicidal cat and mouse team. Although they are transported to the park via a Jurassic Park helicopter, the allusions to Disney parks start almost immediately, with the park map mirroring Disneyland with its many lands (Searing Gas Pain Land, Unnecessary Surgery Land) and sad, sad men in giant mouse costumes who get used and abused by children. Bart and Lisa enjoy the ridiculous rides, and learn more about the history of Roger Myers, Sr., the Walt Disney expy here, and see his previous works, including the exquisitely done parody “Scratchtasia.” Homer and Marge meanwhile enjoy Parent’s Island, a wonderful riff on Pleasure Island in Downtown Disney, which has more adult-oriented fare, like a retro disco, and the unfortunately mentioned-but-not-seen recipe-related bumper cars.

Marge is humiliated when he has to bust Bart and Homer out of Disney jail (another spectacular send-up of the lavish underground facility under the Magic Kingdom) when unbeknownst to them, chaos has set in on the park. Professor Frink’s chaos thoery (another Jurassic Park reference) has come to fruition as the Itchy & Scratchy robots go haywire and begin to attack guests, leading to a full evacuation. The Simpsons are left behind, though, leading them to fend for themselves. This ending is a bit silly, but it’s still neat to see the Simpson family work together to get themselves out of trouble. I like how Marge is the running focal point of the show, starting from her not wanting to go to I & S Land, then being swayed and eventually won over by the park, then her dissatisfaction about Bart and Homer, and in the end conceding that it was actually a great vacation… that they will never speak of ever again. It’s the perfect ending and in-character of Marge to want to sweep this tale under the rug. Stupendous show.

Tidbits and Quotes
– The I & S cartoon at the beginning always disturbed me, how it seemed that Itchy would have Scratchy die slowly and painfully by blood loss. Then they give an ad for the theme park, and Itchy jams scissors into Scratchy’s brain. The cat takes them out, as well as the organ, and proceeds to drool profusely. Very sick. And very funny.
– I like how Bart and Lisa run into Homer in the living room, who is inquisitively looking at a Bible. I almost wish they hadn’t have Homer talk about it, like have that be a joke on its own. Also great bit of animation and sound effects when Bart runs into the kitchen and screeches to a halt, his sneakers squeaking against the tile floor.
– Homer, the most obnoxious touristy tourist ever, packs his suitcase: “Lobster hat, Fishnet Speedo Junior, wheelie shoes, ‘Invisible Dog’ leash…”
– Nice quick moment with Grampa, befuddled at the task of watching the Simpson house (“What was that last thing you said? Grampa’s Little Helper?”) He sadly asks the pets which one of them is the mailman, and the animals give each other a glance.
– A lot of quick bits on the road, from Homer’s paranoia about the fruit and vegetable check-point (he nervously looks over at a pamphlet “Smuggled vegetables: the road to E-Z success,”) country AM radio, which is all religious stations spewing damnation (very true,) and the fabulous fake-out of Homer seemingly falling asleep at the wheel and crashing the car in a fiery wreck. And then the great finale of Homer taking a shortcut through a corn field… and ending up at the park with their car destroyed. It’s one of those great jokes that says so much with no description. There’s an army missile lodged in the back, a Homecoming banner, a chicken flies out of Marge’s hair, you can come to your own conclusions as to what the hell happened.
– First great Disney swipe of the gigantic Itchy lot, and the equally as big Scratchy lot. The Disney lots have a bit more variety, but one Goofy lot is pretty much that size.
– I like the smarmy I & S Land official who keeps popping up to reassure guest concerns. When he gets cornered by Marge’s concerns regarding the cartoon, he makes a swift exit.
– I absolutely love that in the Tavern on the Scream restaurant, there’s a light muzack version of the I & S theme song playing. It’s such a wonderful minor detail that is really great.
– Great I & S parade, which kind of mocks the various Disney parades. I like when Lisa coos about the baby axe, and Marge still expresses mild disdain (“It’s cute, but I’m sure it’s very sharp and probably dirty.”)
– The log ride is spectacularly dumb. Let’s look through how dangerous it is. The arrows and cannon fire could have been timed by the ride’s proximity, so that’s safe. Then are the spikes, which seem to be molded to just barely pierce the Simpsons precisely. Now even that could be explained if the ride seats two small children in the front and the adults in back. But the giant buzz saw slicing through the ride vehicle seems like it would raise some red flags about safety. I love how there’s just mats placed at the bottom for people to land on. Also what a waste of a good log, that ride must cost a fortune to maintain.
– Nice bit at Itchy’s Disco (est. 1980) with a sheepish John Travolta as bartender, who at the time was in a career slump. Actually Pulp Fiction came out that year, so it right before his insurgence, I guess.
– I love the idea of the Itchy & Scratchy & Friends hour, like at some point studio executives forced them to make more characters so they could sell more toys, with memorable characters like Disgruntled Goat and Ku Klux Klam. I’d love to see a clip of that show.
– The Roger Myers Story building is perfect: the set-up of the standing room with guard rails is just like in Disney World, where they have a similar thing for Walt’s story. The narration is brilliant: “Roger Meyers senior, the gentle genius behind Itchy and Scratchy, loved and cared about almost all the peoples of the world. And he, in turn, was beloved by the world, except in 1938 when he was criticized for his controversial cartoon, ‘Nazi Supermen Are Our Superiors’.” I mentioned Scratchtasia, but also great is Pin-itchio and Dan Castellaneta’s great Italian Scratchy (“OUCH-AH!”)
– Underground, super sterile and industrial I & S Land is so wonderful. Passing the control room are three jokes, but what’s great is that two of them call back to previous events, one being the waiter at T.G.I. McScratchy’s seems to be attempting suicide, and the other that the gift shop is out of Bort license plates.
– I like Homer’s indignation about his wrongful incarceration (“I kicked a giant mouse in the butt! Do I have to draw you a diagram?”)
– During the robot fight, Bart, mimicking Ah-nold, tells a Itchybot, “Say cheese” before scrambling its circuits. He comments, “With a dry, cool wit like that, I could be an action star.” Later Homer emerges from a pile of robots, “Die, bad robots, die!” He then attempts to repeat Bart’s earlier comment, but Bart cuts him off, not paying the least bit of attention.
– Great final swipe with showing the completely deserted Euro Itchy & Scratchy Land (“My last paycheck bounced! My children need wine!”)

13 thoughts on “107. Itchy & Scratchy Land

  1. The best part about Homer’s “dry cool wit” line is that, technically, Bart isn’t even cutting him off. Homer’s line is basically background dialogue that’s just drowned out by Bart in the foreground. That’s even funnier.

  2. I’ve always liked this episode a lot, but I gained a greater appreciation for it after listening to the DVD commentary. I never really thought about it before that, but yeah, it -is- a lot of work to create an entirely new setting for just one episode. The same was true for “You Only Move Twice”. I wish they’d do this sort of thing more often.

    “Mom! Dad! Bart’s DEAD!” (GASP) “That’s right, dead serious about going to Itchy & Scratchy Land!”

  3. The fake out with the car crashing is one of the funniest things I’ve ever seen. I hadn’t seen this episode (or most of them really) in years when I put it on last night and that was the longest and hardest I had laughed at anything in months. Just thinking about it a few minutes ago before typing this up had me laughing uncontrollably again. And then there’s Homer trying to smuggle vegetables, the screaming robot Scratchy (“I really wish they wouldn’t scream”), oh my god, what an episode….

  4. I have one problem with this episode, and that was the “Nazi Supermen Are Our Superiors” bit. It’s meant to be a reference to Walt Disney’s alleged antisemitism and support of Hitler, but neither of those are true. Extensive research has been done and NO evidence has been found that Disney was antisemitic. As for Hitler, just look up Disney’s cartoons during WW2. He took shots at Hitler and the Nazis constantly, much more than any other animation studios.

    Sorry to go on a rant here, but it just pisses me off that the guy is labelled as something he wasn’t, especially when he isn’t alive to defend himself.

    1. Listen, im an animation lover and a HUGE Walt Disney admirer, the true underrated genius behind everything good they did; so i know his story very well, and you are right: everything WD has been accused lately was pure bullshit; its just that people like to ruin the image of a man that -for said poeple- “tried to look perfect, but he wasnt”(Well,duh.. really?). WD never sold his image as a “perfect man”, he just did what he liked, in cartoons just like in his Disneylands. But people like to find meanings and symbolisms in everything, because who has no artistic ability and quality thinks that everything in art has a hidden meaning. Thats how every single WD accusations is born. Sexism, antisemitism, etc.
      That said: I find that Disney Nazi gag you have complained about hysterically funny! I mean, true or not for them, they just had fun with the concept making him a total Nazi, which is even funnier given the stupidity of the concept itself. Remember The Simpsons is a show born and grown on pop-culture, and this gag-parody-reference is just another of their classic shots, making fun of\having fun with everyone.

      1. I do find the bit funny, actually, it’s just that learning of the accusations towards Disney himself have kind of soured the bit. At least it’s so over the top (I mean, who would really be so brazen as to make a cartoon titled “Nazi Supermen Are Our Superiors”?) that it’s not too insulting. It also leads to the funny imagery of jack-booted troopers as security underneath the park, as well as the great exchange between Marge and one of the guards (“This is so humiliating I wish there was a hole I could crawl into and die.” “All right, throw her in ze hole.”)

  5. This episode is another Season Six Success! Everything works, every scene is full of laughter, and the plot works so much. You never mentioned it, but I love The Birds joke they did with the bird sanctuary Marge wanted to go to.

    Krendall, take a chill pill dude. You are taking a joke from The Simpsons way too seriously. Just because they made a nazi joke about Myers does not mean it is true about Disney. Yes, they were making fun of Disney, but clearly not everything was meant to be serious.

    Anyway, the Bort stuff is really fun, but I also like when Marge says she wishes she could crawl into a hole and die the guards grab her to take her to one. lol

  6. Yeah, this is a classic. And I disagree with you about the Bible bit; I find Homer’s literary criticism of it hilarious. “Talk about a preachy book! Everybody’s a sinner… except this guy.”

  7. Roger Meyers Jr: “I’d like to thank you for stopping the killer robots, and to show my appreciation, here are two free passes.”

    Homer: “But there are five of us.”

    Roger Meyers Jr: (angry) “Here are TWO free passes!”

    Homer: (takes them) “That’s better.”

    Also, Bart and Lisa getting more hopeful as the Simpsons approach Flickey’s restaurant, but Homer refusing to stop – and the next Flickey’s being 25,000 miles away, the joke being that this is the same one they’ve just passed as 25,000 miles is roughly the length of the Equator.

  8. A very funny episode. Much like many other episodes in the Mirkin era, there’s a ton of quotable and memorable moments here: Homer reading the Bible (everyone’s a sinner… except this guy), Grampa’s Little Helper, the Simpson family supposedly crashing and dying (thank God that wasn’t us), impossiblye, the incredibly dangerous rides, “Nazi Supermen are Our Superiors”, Marge wanting to crawl in a hole and die, which the employees try to carry out, the Bort license plates (and the great callback where they report they’re out), Marge’s son and her older, fatter, balder son… there’s a ton of great bits in this episode that make it a true classic.

    The ending with the killer robots is pretty silly, but it never goes so far that it takes me out of the episode. The characters deal with it hilariously, too. Plus, unlike the third act action sequences in later seasons, this one actually has a relation to the story of the episode. It’s a classic, for sure.

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