28. Oh Brother, Where Art Thou?

(originally aired February 21, 1991)
NOTE: During the past week, I was visiting my hometown in New Jersey. However, that did not hinder my Simpsons obligations. I managed to burn through six episodes with two very good friends of mine, and together we recorded brief, five-minute commentaries for them. They’re quite rambling, misguided, and mostly disposable, but hey, they’re only five minutes, and if you’re reading this, chances are your time isn’t that valuable to begin with.

…well, here’s where the audio file would be, but Audacity crapped out and erased it after we recorded it. Which is too bad because it was actually the best one, very insightful. This write-up would only have paled in comparison.

Herbert Powell is a fascinating character. Firstly, I thought about how he’s never been reintroduced in newer shows. Desperate for ideas, recent episodes have drug up Lurleen Lumpkin and Santa’s Little Helper’s original owner, but Unky Herb has remained untouched. Then I moved onto thinking how rich of a character he is, a true testament to the show’s greatness that they can craft such a unique and staying personality in 22 minutes. He’s a very wealthy man, but unlike Mr. Burns, he worked hard for every cent he had, from working dead-end shit jobs to making his way through an Ivy league school to the successful vehicular mogul he is today. He’s a big-time tycoon, but he’s brash and impassioned, still feeling a connection to the average working man. That aspect would become his downfall when he invests too much trust in his newly discovered half-brother Homer Simpson.

We start our episode with Abe having suffered a minor heart attack upon seeing (and complaining about) the recent McBain film (which, of course, was amazing). He reveals to Homer an element of his sorted past involving a bastard child he had with a carnival floozy. How we still have any respect left for his character after this story astounds me, but dammit, the show manages to still elicit sympathy for this horny old man. Homer begins a frantic search for his lost kin, and eventually finds him in Detroit, Michigan in the form of Herb Powell, CEO of Powell Motors. Herb is a man with all the money in the world, but what he never had was a family, while Homer has a family, but no money whatsoever. The greatest exchange in the whole show, and one of the entire series, is after Herb holds Maggie for the first time, and tells his brother, “You’re the richest man I know.” Homer, still overwhelmed by Herb’s spacious estate, dumbly responds, “I feel the same about you.”

Becoming increasingly frustrated by his edgy competitors and his boardroom of numbskulls, Herb feels he needs the touch of the average Joe, enlisting Homer to design a car for him that will appeal to the masses. Blinded by his unusual sense of trust and elation of his new family, Herb leaves Homer to his own devices completely, opting to enjoy spending quality time with Marge and the kids. He effectively signs his own death warrant, and Herb has only himself to blame when ‘The Homer’ is revealed, an absolute assault on the eyes, an anachronism of every tacky car design and accessory you could possibly think of, for an absurd price of $82,000. There’s no safety net either; Herb’s company is bankrupt, and he leaves town gruffly asserting to Homer that he has no brother. We feel bad for Herb, but not as much as we do for Homer, who gets a minor lift at the end from Bart who compliments his car. It’s a wonderfully dark story of the rise and fall of a man’s empire, but also a funny and fascinating look at the boorish nature of the common consumer. We’d see Herb return for one more time next season to rebuild his fortune, but honestly, he’d be just as much of a memorable character if his story had ended right here.

Tidbits and Quotes
Again, I can’t praise the brilliance of McBain enough (“Right now I’m thinking about holding another meeting: in bed.”)
– More great Homer mood swings: Marge tells her husband he’s got a call from the hospital. “The hospital?!” he worriedly responds, until he gets to the phone and gives a very casual, “Yello?” Followed by “Oh my God!!”
– That flashback… is so disturbing. It fits with the lecherous vision of younger Abe we saw in “The Way We Was.” Not only do we have discussions of “dunking the clown,” which is a euphemism I want no business in deciphering, we get the great line following it (“She did things your mother would never do. Like have sex for money.”) Also, it’s delightfully stupid that baby Herb has a beard line.
Bart repeats more acceptable swears ad nausea like in “8th Commandment,” this time with “bastard.” I’m surprised they got away with it in 1991.
– The scene between Homer and the Orphanage director is so wonderful, as the director tries to allude as clearly as possible to his half-brother’s whereabouts, but Homer is so thick he can’t pick up on it (“Read between the lines, you fool!!”)
– Shame on me how I never mentioned Danny DeVito, who is absolutely perfect as Herb. The first scene in the boardroom is a tour de force; he gives Herb a sense of power, but also vulnerability in talking about how he has no roots. I also love the continued fake-out about how we never see his face to build up to the dramatic reveal to find… he looks exactly like Homer, but with hair and more brow lines.
– The scene where Herb gives Homer his assignment is filled with great lines, from chuckling about his cars having only fifty bucks worth of steel to his undermining of his employees, telling his brother to “tell the nice man what country you’re from.”
– Herb really has so many outs, so many ways he could have avoided the disastrous conclusion, but he turns a continual blind eye. Even more, he’s brazen about it, in the great scene where he gets a call from one of his higher-ups, and tells him to call back and say the opposite of what he just said. He then puts him on speaker to impress Bart and Lisa with falsified impressions of their father. The slow, calculated read of the employee is genius (“Homer Simpson is a… brilliant man with lots of… well thought-out, practical ideas. He is ensuring the financial security of this company for years to come. Oh yes, and his personal hygiene is above reproached.”)
I love any time Homer gets incredibly passionate about something, and after Herb’s pep talk, he becomes a maniac. Especially great is when he slowly, then quickly and angrily crosses out and rips down the prototype sketch of the car off the wall.
– To be honest… I would love to drive that Homer car around. They constructed an actual Simpson house in Las Vegas, but I really wish someone would make a full-size version of that car. Any insanely wealthy fans out there? Anyone?

10 thoughts on “28. Oh Brother, Where Art Thou?

  1. If I become incredibly rich one day, I am going to have a Homer commissioned. This thought will remind me not to slack off too much in college or in my working life

  2. Excellent write-up, and by far my favorite episode. I even have a plastic “The Homer” model car on my desk at home.

    I’m enjoying your Simpsons essays very much, keep up the good work.

  3. Herb was brought up in a recent episode (either during the current season or last). Homer tries to call him up for financial help, but all he gets is a recording that says, “This is Herb Powell. I’m broke again.”

  4. Yeah, this is a fantastic episode and Herb was such a great character. I love how he was the exact opposite of Homer in every way, but felt like he was missing out on a family due to his work.

    One of my favorite scenes from this episode though is when Homer is talking to the Shelbyville dude and the guy is clearly talking about Dr Hibbert, but Homer is too oblivious and selfish to notice and can’t even get the comment about Detroit.

  5. I always seen this (wonderful) episode as really symbolic of our society. We common men always criticize what the market gives us, cause we know what we like, and we have no doubt about how the things must be done! but if we were actually free we would destroy everything with our dumbness. The perfect example is the Internet: Internet gave us the freedom to express ourselves, and, it goes without saying, we absolutely destroyed Arts, creativity, and communication. D’OH!

  6. Another great episode. I love Herb as a character, and there’s plenty of great moments between him and Homer (my favorite being when they point out how they look similar but point out the differences in how Herb has hair and isn’t overweight). I also love Homer not realizing his brother’s in Detroit. There’s many great moments, and Herb is a fantastic character who makes this episode.

  7. Ah yes. The episode that introduces Herb as a character and I think this episode is excellently done. There’s a lot of funny moments throughout the episode. I also love the character interaction between Herb and Homer. An overall amazing episode.

  8. Such a frustrating story, because technically what Herb did was right… except that he didn’t supervise any of it. I guess the company was already going bankrupt anyway, so taking a big risk is better than stripmining the company and golden parachuting away like a typical CEO, but… All the gripes about the status quo of automobile manufacturing were dead on. and companies trying to tell people what to want, instead of giving them what they want, has become a dangerous epidemic. On top of everything else, that car WAS cool. And it seems a lot of people agree with me. All they’d have to do is tell Homer “Well the basic design, a few of the features, that we can do. The rest is going to have to be option packages that cost extra.”

    What makes me deeply ashamed is that until literally this year, I did not realize the orphanage director wasn’t Hibbert. I don’t know why I thought it was Hibbert, but I do know the reason I totally whiffed on the “I too have a long-lost brother” explanation: I thought he was talking about Bleeding Gums, who is later implied to be Hibbert’s brother with no mention of a third one.

Leave a reply to ColdFusion Cancel reply