Original airdate: April 11, 2021
The premise: Mr. Burns’ latest impulse desire to be beloved leads to the creation of a new plant-based burger joint, which wins the hearts of the whole town, even the most discriminating Lisa. However, Burns’ burgers turn out to be not what they appear to be.
The reaction: Usually we have to wait a few seasons between these awful “Burns wants to be loved” episodes, but lucky us, we got two of them in one year! And man, does this make “Undercover Burns” look a lot better. I’m sure I mentioned it back then, but these premises are complete non-starters for me. You’re going to need to give me some real incentive to convince me that Burns gives even one iota of a fuck what the common folk think of him, but per usual, he just pathetically mewls after realizing people were ready to celebrate his death. The real Burns would order death squads outside his hospital room to dispose of the riffraff, but here, he literally tries to pull the plug on himself in defeat. In response, Smithers offers him one last shot at a redeemed legacy: inspired by Burns’ newfound love of Krusty Burgers, he has Professor Frink engineer the most delicious meat-free burger ever conceived, leading Burns to start the X-Cell-Ent burger shop. The entire town is won over by this, more than willing to overlook all the horrible shit Burns has done by opening a restaurant (a newspaper headline literally reads, “Lifetime of Evil Completely Forgotten.”) Even Lisa seems way too eager to embrace Burns immediately, hugging him after her first bite of the new burger, along with the other Simpsons. So Burns got what he wanted, but it doesn’t actually matter. The episode can’t decide whether Burns wants the affection of others or not. He orders Smithers to dispose of the throngs of well wishers outside of his house (with rubber bullets if necessary), then the very next scene, he sighs, “It’s so wonderful being liked!” He’s finally allowed access to the Beloved Billionaires Club, with Warren Buffett and Bill Gates (really fucking debatable how “likable” they are), but not Mark Zuckerberg, who gets a limp dick takedown scene, made even more pathetic since they graciously allowed him to a guest voice ten years ago.
We’re halfway through the episode now and I still don’t know what the plot is or where it’s going. Inevitably, Burns’ burgers will have some nefarious secret and he’ll be brought down for it, but he had no involvement in this plan at all, it was basically all Smithers’ doing. So when Lisa discovers that the plants being used for the burgers are all endangered, I don’t even know if Burns knew about it or not. Hell, why doesn’t she go ask her good friend Professor Frink who was hired to make the burger in the first place? Never mind, he appeared once to give Burns the burger and then disappeared. Lisa confronts Burns about it, randomly showing up at the Beloved Billionaires Club, and later beating Burns back to his mansion (by teleporting, I guess), but Burns doesn’t seem to give a shit or even know what she’s talking about. Then the episode becomes about Homer being the one to expose Burns. Earlier in the episode, he appeared in a commercial for the restaurant, but then the episode continued with no mention of it. Homer has a nightmare co-mingling with other fast food mascots, fearing he’s sold his soul, but I never got the impression Homer was the face of X-Cell-Ent. It felt like he was barely in the episode at all. When we get to the end and Homer struggles with admitting the truth and breaking his NDA, it feels like it means nothing, because it does. Burns snaps back to reveling in his evilness, and nothing of value was gained. This oddly feels like the worst episode of the season solely due to the “not-giving-a-shit” level of the writing being so high. It was like the ghost of a “Burns tries to be good” story with no real plot progression or character motivation, with those replaced by stale material about vegan food (it tastes bad!) As for Burns, literally the only jokes they can do with him anymore are joke about how frail and old he is. Him salivating over a Krusty Burger grossly dehydrates his whole face. He apparently only weighs 14 pounds. Ingesting one bubble of champagne causes him to float to the ceiling of his office like a parade balloon. I’d say kill the poor old man off already, but these characters have all be shambling corpses for about two decades now, so what’s the point?
Three items of note:
– In the absence of an actual plot, there’s vague hints at different subplots. Krusty finds it difficult to compete with Burns, finding Krusty Burger in dire straits, much to Bart’s dismay (“Oh, jeez, my hero’s a loser!”) Putting aside the fact that Krusty’s empire isn’t entirely based on his shitty fast food chain, this plot tease is just that: a tease. Krusty reappears at the very end at Burns’ press conference fiasco to celebrate his good fortune (“I won by doing nothing!”) Meanwhile, Marge accidentally purchases stock in X-Cell-Ent, and upon getting a good return on investment, she becomes obsessed with monitoring the stock. She’s a compulsive gambler, but I guess she’s just playing one stock? Lisa reacts in horror at her mother being a shareholder, but it doesn’t really matter, it’s all just time killing in an episode that could care less about weaving an actual story.
– Reference time! Right before we see Bart, Lisa and Milhouse biking to Burns’ processing plant, we see the Stranger Things kids ride by, being unknowingly pursued by a biking Demagorgon, as a Stranger Thing-esque music motif plays. Later on, we hold on a shot of Bart biking as three empty bikes roll by him followed by Demagorgon riding by, clearly having eaten the kids. It’s the most shameless insert-reference-here I’ve seen in a long time, made even more egregious that they literally did an entire Treehouse of Horror segment about Stranger Things last season. Also, at Burns’ plant, we see not-Anton Chigurh from No Country For Old Men with his bolt stunner “murdering” plants with it. This character appeared way back in an episode from 2009, which at least was within the window of relevancy of that movie being out. I feel like he popped up again at some point too, but here, it’s just so baffling, a random appearance of a character from a 14-year-old movie. It’s no different than a shitty Family Guy gag.
– The episode gets its mileage out of depicting Simpson-ized versions of fast food mascots, first in randomly displaying portraits of Burns dressed as Colonel Sanders, Wendy and so on in his office at the start of act two, then later the mascots appearing in Homer’s mascot. A crooning Mac Tonight serves as the narrator of the story (sort of), a long-dead mascot whose only claim to fame now is being co-opted by the online alt-right to the point that the Anti-Defamation League has “Moon Man” classified as a hate symbol. I guess that’s another issue with having a crew of 55-and-older legacy writers: not only are the references dated, but they might also have adapted all-new meaning in new mediums you’re not aware of.
















