
Original airdate: March 13, 2022
The premise: Homer becomes the latest target of the social media outrage machine after a series of mishaps painting him in a bad light. He is approached by “The Institute” to help rehabilitate his image, being paired with fellow social pariahs to be documented doing good deeds, all unaware of the Institute’s actual sinister motives.
The reaction: The first chunk of this episode feels like a modern-era adaptation of “Homer Badman,” where an innocuous action by Homer leaves him trapped in a reactionary media hells cape that even his own family distances himself from. Here, Homer’s innocent candy ass-grab has been replaced by leaving Santa’s Little Helper in the car to go get the dog some ice cream, with a manufactured set-up that he was actually a good guy by cracking down all the windows and leaving the AC on but then the dog turns and shuts them all because he’s bouncing off the seats, and the car is immediately swarmed by dozens of passerbys filming and shaming Homer. Lisa writes up an apology for Homer to deliver at church, but he just ends up digging his own grave deeper by going on a rant about all the thin-skinned busybodies harassing him, ending with him accidentally nudging Reverend Lovejoy out his stained glass window. The image instantly becomes a worldwide meme, further tarnishing his image. Now, there’s definitely more to be said about outrage culture from the time of “Homer Badman,” but what’s here doesn’t feel all that more scathing or insightful than what we saw in 1994. Performative outrage, people documenting such events for their own clout, getting off on your own dissatisfaction, obfuscating the truth, all of these topics aren’t really delved into, instead either lightly touched upon or not explored at all. Eventually, rather than getting a call from God… frey Jones, Homer is randomly approached by a man from “The Institute” (I don’t believe he ever said his name, but he’s voiced by Kumail Nanjiani), a sprawling facility devoted to rehabilitating people’s public perception. He’s paired with some fellow social outcasts, with some familiar faces like Helen Lovejoy (now rebranded a modern-day Karen) and some new ones, like a Congressman who I guess accidentally flashed his dick on Zoom, and a short man who constantly flies off the handle on-camera, who I think is based on that guy who fucking lost it at a bagel store three years ago. When acts of public service don’t seem to be doing the job, the Institute guy reveals his ultimate plan: sneak into the headquarters of the biggest ad-farm Internet company to install a flash drive that will scrub all footage of Homer and company from the web. All of this is also clearly a riff on both the 2016 and 2021 versions of Suicide Squad, with the laborious introductions to each team member being like the former, and full scenes seemingly referencing the first trailer of the latter, like the team being briefed in a big lecture hall and two montages set to Steely Dan’s “Dirty Work.” Then Kirk says they’re like a suicide squad, just to make sure you get the reference. So they break into the headquarters and the rest of the team gets suckered into the clickbait articles the company makes… I don’t know, is this really a ripe topic for parody anymore? It’s based on those big blocks of random ads that appear on the bottom of lots of major websites with grabbing headlines like “You won’t believe how much this child actress weighs now!”, which also serves as the inspiration of the episode’s title. I dunno, I feel like more people are reading stuff off of social media versus going to actual websites, like this feels like it would have been a bit more potent if it were done five or six years ago, but maybe that’s just me. Although sometimes ads like that pop up on this very blog because my cheap ass has never upgraded to premium WordPress, so there’s also that. Anyway, Homer’s plugged in the flash drive, but then discovers the Institute’s real plan: to scrub the negative history of actual monsters the world over (including a groan-inducing “I think that guy was just President! And those are his kids!”) In the end, Homer aborts mission, and pushes the “Worldwide Broadcast” button to read Lisa’s apology note, and all is forgiven, and I guess the evil cabal that secretly runs the world has Kumail’s character executed. Unlike the last two episodes which I could sort of understand the appeal to certain viewers, this one feels like more back-to-basics, sleepwalking through topics that could be better torn apart, with a flimsy emotional center that barely feels like it’s there at all. I was surprised to see this was a Matt Selman show, I would think that button would have been mashed even harder.
Three items of note:
– Every time I think I’m not going to talk about voices, I end up talking about the voices. Homer runs into Lenny at the dog park, who typically doesn’t have that many lines of dialogue in a given scene, but Harry Shearer sounded particularly tired to me, but I don’t know if I blame him. We also have a one-off line from Drederick Tatum, here voiced by comedian and former SNL cast member Jay Pharoah. Unlike the other re-castings, this one’s kind of unique in that it’s just Pharoah doing his own impression of Mike Tyson, as Hank Azaria was doing his version. I feel like my brain automatically thinks of Azaria’s Tatum anytime I think of Mike Tyson speaking, so it’s tough to disassociate. Also, the lip sync was weirdly off, like you could tell by the phonemes that he was saying the same sentence, but it didn’t match the speed of Pharoah’s delivery, so it would drift once or twice off his dialogue. Anyway, it’s still weird to me that Drederick Tatum is still a recurring character. I was really surprised when he popped up in a major role two seasons ago as the owner of a dispensary, since Mike Tyson seems like a really played out celebrity to poke fun at in the 2020s, in the wake of the Hangover movies and Mike Tyson Mysteries seemingly having salted the earth. This weirdly almost felt like the staff has a list of all their semi-recurring POC characters and is trying to give them all reappearances so they can try out new voices. Excluding Apu, I feel like they’ve hit them all at this point. The only other one I can think is Cookie Kwan, and they’d be doing the world a favor if they just dropped her in a ditch and left her there.
– There’s lots of lines with Kumail’s character at the Institute that feel incredibly clunky, which I guess are supposed to be intentionally bad quips that you’d find from a blockbuster movie as they’re going through describing the big plan, but they’re pretty indistinguishable from a ton of dialogue from the last twenty years that was definitely meant to be funny (“You’d have to invent something to do that!” “Funny you say that, I did invent something to do that.” / “So we’re kind of like a suicide squad?” “You’re exactly kind of like a suicide squad.” / “The upload is nearly complete! I can think of almost nothing at the last minute that can stop us now!”)
– Speaking of Bagel Store guy, doing a search for that video brought up a couple of podcast interviews he did, and it reminded me that after the video went viral, he tried to somewhat embrace his image and use his newfound fame to platform himself. He beefed up his social media presence with a YouTube channel where he ranted a bunch, he got paid a lot of money for a boxing match in Atlantic City, and probably profited a lot more from other endorsements and deals he made. All that seems to have abruptly stopped after he suffered a stroke about five months after the incident though. But that’s the opposite end of the social pariah spectrum that this episode could have touched on a bit more, but the closest we get is we see the only place that will welcome Homer is the bluntly titled “Right Wing Podcast House.” A+ writing, guys.



