No matter what you might think of Kevin Smith, whether you love his movies or despise them, there’s one thing about him that you have to admire at least in some small way: his relationship with his fan base. In the late 90s, as Clerks and Mallrats were finding their audience on videotape, Smith’s View Askew website and message board became a virtual hangout for the OG fans. They could interact with Smith directly, who used the platform to answer questions about his movies, and drop hints and advance news of what he was working on. None of Smith’s movies were ever huge financial hits, at least by Hollywood standards, but his loyal viewers have been incredibly devoted from the start, and by the turn of the millennium, Smith was well aware of this. He’s always been extremely grateful for his fans, and even this early into his career, he realized who his core audience was and how he could best cater to them. This is a creative ethos that would kick into high gear with the creation of his podcast network and the films that followed, but in 2001, we got a little taste of Smith’s gratitude with a special cinematic gift just for the hardcore View Askew-heads.
After the mini-shitstorm that Dogma generated, Kevin Smith wasn’t in the best mood to handle any big topics for his next movie, so instead he went the complete opposite direction: a big, dumb live-action cartoon, promoting his dimwitted dynamic duo from side characters to the main event. Jay and Silent Bob Strike Back is a $22 million in-joke, a movie filled to the brim with callbacks and references to Smith’s previous four films, a love letter to his fanbase to thank them for all the support they’ve given him in his career. It’s not so deep that I don’t think someone who hasn’t seen the other movies wouldn’t be able to follow the film, but I definitely consider it a bar for entry. I don’t see how someone completely unfamiliar the other View Askew movies could really get into this one. Even at the height of my Smith fandom in high school, I didn’t love this movie, but I still owned the DVD, and enjoyed it on the whole for the most part. There’s some degree of charm to something this self-indulgent, for a piece of art that aims this incredibly low. But as a comedy, I honestly can’t say it’s very good, and I found myself growing increasingly disinterested in it as it crawled along. Continue reading “ReView Askew: Jay and Silent Bob Strike Back (2001)”
