As Clerks became a quiet hit at festivals, Kevin Smith had a golden opportunity to pitch a new project to interested studios. He basically sold the idea of Mallrats as “Clerks but in a mall,” which was a pretty smart angle to take for his next film. You want to give interested producers more of what they responded to the first time around, but on top of that, this was Smith’s chance to take what he did with Clerks and reshape it for a wider audience. Since Clerks only played to a small amount of theaters, a lot of people seeing Mallrats likely wouldn’t be familiar with it, so Smith was free to create a sort of spiritual successor to Clerks. Continuing the creative mindset of writing what you know, Smith jumped from the Quick Stop to the mall, the other major hotspot for his Jersey friends. With big studio resources behind him, Mallrats would be his chance to bring his unique voice to a mainstream comedy, but unfortunately, the film kind of ends up feeling like Kevin Smith making a regular dumb mainstream comedy.
Along with Chasing Amy, I only watched Mallrats once back in high school, and even at that sophomoric young age, I didn’t find much appealing about it. And rewatching it now, I completely see why. Mallrats feels like a big studio comedy version of Clerks, but in all the worst ways, with the tone, the humor, and the soul of Smith’s premier film reduced to its most superficial forms, leaving us with a cast of uninspired caricatures, slapstick and scatalogical humor, and a supreme lack of a meaningful narrative. It honestly feels more like someone cynically trying to make a Clerks-esque comedy than a film made by Kevin Smith himself. Following a critical examination of the listlessness of young adulthood and the inner turmoil inherent within comes a movie that’s an unabashed celebration of being a shitty, selfish, and juvenile overgrown teenager. I imagine that demographic probably ate this film up for that very reason (and they did, as Mallrats became a cult classic on video), but watching it now as an adult in 2022, I find it really difficult to see how anyone without nostalgia blinders could get a kick out of this. Continue reading “ReView Askew: Mallrats (1995)”


